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1 old news on Sat May 31, 2014 11:39 pm

gypsy


Moderator
http://www.politicususa.com/2014/05/31/news-impact-aging-viewership-fox-news-flagship-program.html








As was reported Wednesday, Fox News’ viewership is down 27% this month thanks largely to the network’s insistence upon beating the dead horse that is known as Benghazi. In fact, this number was so low that it actually marked the network’s lowest monthly ratings since before 9/11. As disheartening as this is for Fox News at the moment, what might be even more depressing for the network concerns the demographics of their current audience.

Take, for example, the network’s flagship program The O’Reilly Factor. The program for the past month averaged 313,000 nightly viewers. Despite the fact that this was the lowest amount in over twelve years, the program still more than doubled the viewership of both CNN and MSNBC. However, the interesting statistics involve who exactly was watching The O’Reilly Factor. According to the numbers less than fifteen percent of O’Reilly’s audience fell within the key 25-54 demographic, and the average age of O’Reilly audience was 72 years old.

For Fox News, this represents a huge challenge moving forward. They now face the time honored question: Do we want to make money now or in the future? Because as of now, The O’Reilly Factor remains the network’s breadwinner as it has been for well over a decade. Fox News knows it has a faithful audience for the program and it caters the program to that audience. It’s the reason that Bill O’Reilly can say things on his program Thursday like “income inequality doesn’t exist” and not get absolutely laughed off the stage. Because Bill O’Reilly knows his older, White audience actually believes the things he tells them. They are so gullible and set in their ways that when O’Reilly says something absurd like he did tonight, his audience won’t bother to question him.



This strategy works great for the advertising dollars for Fox News. However, a problem arises in that 25-54 demographic where only 15% of O’Reilly’s audience lies. The lower end of this demographic are your millennials and they are the ones who are at an age where they are starting to have families of their own. If only 3 out of every 20 viewers of The O’Reilly Factor are in this age bracket, that means that even less than that are millennials. It is more than likely that the percentage of millennials that watch the program might very well be close to 5% of the entire viewing audience. That 5% will not be enough to help Fox News spread its conservative message to independents as election season approaches.

Rupert Murdoch and Roger Ailes built Fox News to establish a Conservative mouthpiece for the Republican Party during the presidency of Bill Clinton. It’s no coincidence that the network was launched a month before Clinton was re-elected. Murdoch and Ailes knew that Clinton was turning around the economy from a recession and how, up until that point, had kept the United States out of any major foreign entanglements. When Clinton beat Bob Dole handily to win a second term, Murdoch and Ailes knew they needed the network to help stem the tide of a popular Democratic president, presiding over what would become an efficient and robust economy.

However, since that time, the network has continued to push its conservative agenda on the rest of the country. It has worked wonders for ratings, but it now reaches a breaking point of what to do moving forward. The Fox News audience continues to get older and older. However, is it that audience that tunes in religiously and helps the network keep raking in its advertising dollars. Meanwhile, it is the younger audience that doesn’t tune in as often and yet it is they who represent the next generation. They are the ones who Fox News most needs and yet they are the ones that don’t seem interested in what Fox News has to say.

As America continues to become more and more progressive, Fox News has painted itself into a corner. For nearly twenty years, they have been “fair and balanced” in giving the Republican Party a platform to campaign and to give a voice to their Conservative worldview. They have catered to their audience, but now their audience no longer represents traditional America. People in this country realize things like income inequality exist, and for every time that Bill O’Reilly says it doesn’t, it just makes the average independent voter shake his or her head in disbelief. Views like that may play great for the over 70 crowd, but for the vast majority of educated voters today, that kind of disconnected worldview only serves to illustrate just how out of touch Republicans are with major problems in the country today.

For Fox News, it is a situation that offers no easy solution.
Old News: The Impact of the Aging Viewership on Bill O’Reilly and Fox News was written by Trevor LaFauci for PoliticusUSA.
© PoliticusUSA, Sat, May 31st, 2014 — All Rights Reserved

2 Re: old news on Sun Jun 01, 2014 3:16 pm

SSC


Admin
odd totally opposite from a post I had made, guess that shows the bias in web sites that claim to be factual

3 Re: old news on Sun Jun 01, 2014 4:43 pm

gypsy


Moderator
very true! what I have been saying all along,some are more biased than others

4 Re: old news on Sun Jun 01, 2014 5:28 pm

SSC


Admin
right most political party sites are biased for their party so you get one view with a few twists to make it more glamorous and convincing

5 Re: old news on Sun Jun 01, 2014 7:20 pm

gypsy


Moderator
like fox lies?? :rotflslap:

6 Re: old news on Sun Jun 01, 2014 8:13 pm

SSC


Admin
or your favorite Politicususa...come on Gyp you know they are totally biased, post one positive thing from that site pertaining to Republicans, ...waiting !!!

7 Re: old news on Sun Jun 01, 2014 9:06 pm

gypsy


Moderator
I already have, I asked you long ago to crawl out of the pit of hate, what have you ever said good about Obama or the Democrats, as far as I see I have said good things about republicans like Eisenhower, Russart, and Lincoln, there aren't any good republicans in congress or political that I can find. nowadays,if you can locate one, will be glad to take a look :  

8 Re: old news on Sun Jun 01, 2014 9:43 pm

SSC


Admin
i just simply asked for one post saying something positive from your site, and all you do is the dance to avoid it...

9 Re: old news on Sun Jun 01, 2014 10:05 pm

gypsy


Moderator
Dance! I love to dance but not to avoid, I have put positive things, but as you said also in one of your posts you don't read my article because it  is a waste of time, so you can't know what i put here if you don't read it, no dancing around on that for sure .. What positives have you put about Obama you never answered that one. there are plenty which i have explained and posted.

10 Re: old news on Sun Jun 01, 2014 11:24 pm

SSC


Admin
Show me one is all I asked stop trying to flip this, if you can't find a positive post then just admit it, I have already read the site and I know you will be hard pressed to find something that isn't totally biased but here is your chance...show me

11 Re: old news on Mon Jun 02, 2014 2:46 pm

gypsy


Moderator
there isn't any, cause they(Republican) do nothing positive~ Fox doesn't put anything positive at all!

12 Re: old news on Mon Jun 02, 2014 2:54 pm

SSC


Admin
because your site is totally biased, at least on Fox they have both sides represented in debates which get very heated at times.

13 Re: old news on Mon Jun 02, 2014 3:03 pm

gypsy


Moderator
they never have both sides,but once in a while if they do, they don't get to speak, or even answer questions because the fox commentators are rude, they aren't really reporters and sure not good for the people to learn anything, all fox does is dumb down the people who watch their crap.

14 Re: old news Today at 7:23 pm

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